I’m Laurent, an entrepreneur and design engineer based in London, UK.

I have helped renowned companies, brands, and start-ups achieve optimal designs for over a decade. I bring strong experience in leading design and innovation projects in the physical product and hardware space. I help turn bold ideas into reality, blending forward-thinking with deep technical execution.

In the era of digital craft and technology, I turn complexity into opportunity.

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I founded Hyper Ultra Ltd in 2024, an advanced design & engineering bureau dedicated to delivering innovative industrial design solutions and strategic consulting – from early-stage product development to manufacturing viability.

I previously led Design at Alloyed Ltd and Betaype Ltd, where I contributed to the development of additive manufacturing technologies and led innovative design strategies. I helped build some of the most advanced metallic components for highly demanding sectors, including aerospace, electronics, defense, medical, consumer, and luxury.

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Form is function

My expertise spans computational design, engineering, complex CAD/CAM, data-driven, generative and free-form design, industrial design, project management, design development, art/concept direction, DFX, design for manufacturing, additive manufacturing, LPBF, strategic design thinking, business development, and consulting.

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I also co-founded the Global Surf Club, a community platform connecting surfers and ocean sports enthusiasts worldwide.

I hold an MA from the Royal College of Art, UK, and a BA from ECAL, Switzerland.

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