I’m Laurent, an entrepreneur and design engineer based in London, UK.
I have helped renowned companies, brands, and start-ups achieve optimal designs for over a decade. I bring strong experience in leading design and innovation projects in the physical product and hardware space. I help turn bold ideas into reality, blending forward-thinking with deep technical execution.
In the era of digital craft and technology, I turn complexity into opportunity.
I founded Hyper Ultra Ltd in 2024, an advanced design & engineering bureau dedicated to delivering innovative industrial design solutions and strategic consulting – from early-stage product development to manufacturing viability.
I previously led Design at Alloyed Ltd and Betaype Ltd, where I contributed to the development of additive manufacturing technologies and led innovative design strategies. I helped build some of the most advanced metallic components for highly demanding sectors, including aerospace, electronics, defense, medical, consumer, and luxury.
Form is function
My expertise spans computational design, engineering, complex CAD/CAM, data-driven, generative and free-form design, industrial design, project management, design development, art/concept direction, DFX, design for manufacturing, additive manufacturing, LPBF, strategic design thinking, business development, and consulting.
I also co-founded the Global Surf Club, a community platform connecting surfers and ocean sports enthusiasts worldwide.
I hold an MA from the Royal College of Art, UK, and a BA from ECAL, Switzerland.
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Portrait by Little Dragon Photo Studio